基于网络舆情的食品添加剂消费者认知分析

Consumer cognition analysis of food additives based on internet public opinion

中文关键词:  网络舆情  食品添加剂  消费者  认知分析  风险交流

英文关键词:internet public opinion  food additives  consumer  cognition analysis  risk communication

中文摘要:

      目的 深入了解我国消费者对食品添加剂的认知情况, 有针对性地制定食品添加剂的食品安全风险交流策略。方法 采用海纳网络舆情监测系统V2.0, 对2011—2020年我国消费者食品添加剂的网络舆情大数据进行数据采集、清理、分析和可视化展示。结果 2011—2020年我国消费者关注的食品添加剂种类有所变动, 但食品添加剂的用量一直备受关注; 消费者最关注的事件类型是违规添加或滥用添加剂; 消费者对食品生产企业信心一直不足, 但对市场监管职能日渐清晰, 期待值不断提高。结论 消费者对食品添加剂的认知情况是进行风险交流的基础。基于分析结果, 本研究就市场和社会监管措施、风险交流策略和网络媒体引导策略3方面分别有针对性地提出了建议。

英文摘要:

      Objective To deeply understand consumers’ cognition of food additives, and formulate food safety risk communication strategies of food additives in China. Methods Data collection, cleaning, analysis and visual display of the big data of online public opinion about food additives of Chinese consumers from 2011 to 2020 from Haina network public opinion monitoring system V2.0. Results The types of food additives concerned by the Chinese public have changed from 2011 to 2020, but the amount of food additives had always been concerned; the types of incidents that the public were most concerned about were the illegal addition or abuse of additives; the public’s confidence in food production enterprises had been insufficient, but the functions of market supervision were becoming clearer and clearer, and their expectations were constantly increasing. Conclusions Consumers’ cognition of food additives is the basis of risk communication. Based on the analysis results, this study puts forward corresponding suggestions on market and social supervision measures, risk communication strategy and network media guidance strategy, respectively.