吴佳丽.消费者对转基因食品的安全风险感知研究——以成都部分消费群体为样本[J].食品安全质量检测学报,2021,12(8):3410-3417
消费者对转基因食品的安全风险感知研究——以成都部分消费群体为样本
Research on consumers’ perception of safety risk of genetically modified food——Taking some consumer groups in Chengdu as samples
投稿时间:2021-02-02  修订日期:2021-03-23
DOI:
中文关键词:  转基因食品  安全风险感知  购买意愿
英文关键词:genetically modified food  safety risk perception  purchase intention
基金项目:
作者单位
吴佳丽 四川文化传媒职业学院 
AuthorInstitution
WU Jia-Li Sichuan Vocational College of Culture and Communication 
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中文摘要:
      目的 探讨消费者对转基因食品的风险感知及购买行为影响因素。方法 以成都消费者为研究对象, 通过构建风险认知感知模型, 研究不同人口统计特征、认知程度和参与程度对转基因食品安全的风险感知因素, 并探寻转基因风险感知因素对购买意愿的影响。结果 不同人口统计特征对风险感知因子的影响不同。认知程度与功能风险的影响呈现为显著的负相关关系; 信息渠道获取数量越多, 越不认为转基因食品具有健康风险和功能风险。关注程度和担心程度越高, 对风险感知因子的影响越显著。风险感知因子对购买意愿有呈现显著负相关, 即风险感知因子越强, 越不愿意购买转基因食品。结论 人口统计特征、认知程度、参与程度对安全风险感知因子都存在一定的影响, 而感知因子对消费者购买转基因起负向影响。
英文摘要:
      Objective To explore the risk perception of consumers on genetically modified food and the influencing factors of purchasing behavior. Methods Taking Chengdu consumers as the research object, the risk perception model was constructed to study the risk perception factors of genetically modified food safety with different demographic characteristics, cognitive level and participation level, and explore the influence of genetically modified risk perception factors on purchase intention. Results Different demographic characteristics had different effects on risk perception factors. There was a significant negative correlation between cognitive level and functional risk. The more information channels were available, the less they think that genetically modified food had health risk and functional risk. The higher the degree of concern and worry, the more significant the impact on risk perception factors. The stronger the risk perception factor, the less willing to buy genetically modified food. Conclusion Demographic characteristics, cognitive level and participation level all have certain influence on the perceived factors of safety risk, and the perceived factors have a negative impact on consumers' purchase of genetically modified products.
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