基于绿色设计的食品包装对消费行为的影响分析

Analysis of the impact of food packaging based on green design on consumer behavior

中文关键词:  食品包装  绿色设计  绿色包装  消费行为

英文关键词:food packaging  green design  green package  consumer behavior

中文摘要:

      绿色包装(green package)又称为无公害包装和环境友好包装, 是具有安全性、经济性、适用性和废弃物可处理与再利用的包装。本文介绍了基于绿色设计的食品包装特点, 分析了绿色包装对消费者心理的影响, 并在国际环保要求及我国提出的可持续发展的前提下, 通过绿色设计在食品包装中的应用实例, 深入分析了当前食品的发展趋势。虽然现在绿色设计的食品包装价格相对昂贵, 但是随着政策的制定及人们可持续发展意识的进步, 食品的绿色包装将更受消费者欢迎, 并影响消费者的消费行为。

英文摘要:

      Green package is as known as pollution-free packaging and environmentally friendly packaging, which is safe, economical, adaptable, and waste treatable and recyclable. This paper introduced the characteristics of food packaging based on green design and analyzed the impact of green packaging on consumer psychology. Under the premise of international environmental protection requirements and Chinese sustainable development proposed, this article also analyzed the current development trend of food in depth by the application examples of green design in food packaging. Although the green-designed food packaging is relatively expensive, the green packaging of food will be more popular with consumers and affect consumers' consumption behavior with the development of policies and the progress of people's awareness of sustainable development.