我国果汁啤酒生产现状及发展战略

Present situation and development strategy of fruit beer in China

中文关键词:  果汁啤酒  发展现状  潜在市场

英文关键词:juice beer  developing strategy  potential market

中文摘要:

      面对品种单一、低端微利、产量巨大、原料依赖进口的中国啤酒, 本文从中国啤酒工业形势、中国水果产业形势、果汁啤酒的发展状况、果汁啤酒发展的必要性、果汁啤酒发展中存在的问题和果汁啤酒技术研发等方面阐述了拥有花色繁多、营养丰富的果汁啤酒的未来市场潜力。啤酒和果汁富含多种营养物质, 果汁啤酒的生产一般是以添加果汁或果味香精而酿造的, 该产品不仅保持啤酒的风味特征, 同时又赋予其水果的风味特征。中国是世界第一大啤酒生产国和最大的水果生产国, 但国内果汁啤酒市场状况不如人意, 果啤生产还存在许多问题, 果汁啤酒的研究正是顺应这一市场要求。本文旨在探讨解决啤酒工业和水果产业的难题, 提升我国啤酒行业, 丰富啤酒市场, 增加果农收入和产品的附加值。

英文摘要:

      Chinese beer industry is facing with some severe situations, such as lack of variety, low quality, small profit, large yield and dependence on imports of raw materials. In this paper, we investigated the future market potential of fruit beer with numerous varieties and rich nutrition from several aspects including beer industry and fruit industry situation, fruit beer development strategy and necessity, existing problems and technology researches of fruit beer. There are various rich nutrients in the beer and fruit juice. The fruit beer is usually brewed by adding juice or fruit essence, and the product not only keeps the flavor of beer, but also contains the flavor of fruits. China is the largest beer and fruit production country in the world. However, the do-mestic market conditions of the fruit beer are poor and there are many difficulties in fruit beer production, So the studies of the fruit beer complies with the requirement of the market. In the present study, we focused on discussing the problems in beer and fruit industry and the probably solved methods. Our results will enhance Chinese beer industry, along with expanding the beer market, increasing the income of orchardist and the additional value of products.