食品企业电子商务发展战略研究

Research on the development strategy of e-commerce of food enterprises

中文关键词:  食品企业  电子商务  发展战略

英文关键词:food enterprises  e-commerce  the development strategy

中文摘要:

      电子商务的崛起改变了人们现有的消费模式,网购人群呈现扩大化趋势。电子商务的迅速发展为我国企业的发展创造了新的盈利模式,成为市场经济的重要组成部分。特别对于食品企业来说,电子商务的发展为其开辟了新的经济增长途径,成为其提升市场占有率的有效手段。但是,食品企业电子商务发展中的问题也不容忽视。本文通过分析食品企业电子商务发展中存在的机遇与问题,得出了其发展战略。食品企业主要应当从品牌战略、信息化建设、人才战略以及高质量发展方面着手,实施电子商务发展战略。

英文摘要:

      the rise of e-commerce has changed people"s existing consumption patterns, and online shopping population has shown a trend of expansion. The rapid development of e-commerce has created a new profit model for the development of Chinese enterprises and become an important part of the market economy. Especially for food enterprises, the development of e-commerce has opened up new ways of economic growth and become an effective means to increase their market share. However, the development of e-commerce in food enterprises should not be ignored. By analyzing the opportunities and problems existing in the development of e-commerce of food enterprises, this paper concludes its development strategy. Food enterprises should mainly carry out e-commerce development strategy from the aspects of brand strategy, informatization construction, talent strategy and high-quality development.