杭州市“共建共享国家食品安全城市微信文章创作大赛”成效分析

Effects of WeChat article creative competition of co-construction and sharing national food safety city in Hangzhou

中文关键词:  微信文章  创作大赛  食品安全  科普宣传  风险交流

英文关键词:WeChat articles  creative competition  food safety  propaganda of scientific knowledge  risk communication

中文摘要:

      目的 分析杭州市“共建共享国家食品安全城市微信文章创作大赛”的成效。方法 在2016年4~9月举办杭州市“共建共享国家食品安全城市微信文章创作大赛”, 对参赛单位、参赛作者职业、作品主题、读者关注主题等相关内容进行统计, 对活动成效进行分析。结果 342名选手参赛, 收到有效作品322篇, 200多篇入围, 发布期间阅读人数12万多人次, 单篇最高阅读数12900, 最高点赞数5974。从作品来源分布看, 在杭各高校是主要来源, 其次为市场监督管理局各辖区县局; 从参赛者职业看, 高校大学生和研究生、中小学生是参加大赛的主力军; 从作品主题及读者关注主题看, “食品安全知识科普”和“共创食安城市”获得了远超其他主题的高关注度。结论 本次大赛达到了用微信传播食品安全科学知识和法律法规知识, 开展食品安全风险交流的效果, 是自媒体时代食品安全宣传工作的有效创新。

英文摘要:

      Objective To analyze the effects of WeChat Article Creative Competition of Co-construction and Sharing National Food Safety City in Hangzhou Methods The WeChat Article Creative Competition of Co-construction and Sharing National Food Safety City was conducted in Hangzhou from April to September in 2016. In order to evaluate the effects of this creative competition, the article resources, author occupations, article themes, themes followed by readers were analyzed, respectively. Results A total of 342 contestants took part in this competition, 322 valid manuscripts were obtained, and approximately 200 manuscripts were nominated. During the period releasing competition articles, the reader amount reached 120,000, the highlight article obtained 12900 reading times, and 5974 praises. Analysis of article resources showed that the articles were mainly from universities and colleges, then from district or county bureaus of Hangzhou market supervision and administration bureau. Students from universities or colleges, and primary and middle schools were the backbone of this competition according to analysis of author occupations. Food safety knowledge and create a food safety city obtained the higher attention than other themes. Conclusion This competition produces the effects to spread knowledge of science, laws and regulations on food safety through WeChat, which is an effective innovation of food safety propaganda in the WeChat-media age.